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BioRhythms: What's happening now in healthcare communications.

User Experience Approach for Digital Healthcare

Check out this interactive presentation on user experience design process and theory at Cambridge Biomarketing. The UX process is a fundamental element of our approach on digital and interactive healthcare projects.

The presentation provides insights into:

  • What exactly is user experience design?
  • What do user experience designers do?
  • How is user experience incorporated in Cambridge Biomarketing process and work?

Learn more about our digital and design capabilities and how we can help develop winning solutions focused on creating great experiences for users.

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Inside CB – The Hipstamatic Tour

Take a look inside Cambridge Biomarketing — featuring shots from our favorite funky new iPhone app – Hipstamatic.

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Nine New Faces at the Agency…

We’re please to welcome nine tremendous new members across all departments and disciplines. The agency continues to add new talent and specialties to meet growing client demand, and we still have a number of job openings available for talented folks.

Account Services

Jessica Lloyd recently joined Cambridge BioMarketing as a Senior Account Executive. She has several years’ agency experience in developing and managing comprehensive marketing strategies and integrated brand campaigns. Her project management experience includes TV, print, web, radio, packaging, brand identity, photoshoots, video, and campaign development. She graduated Magna Cum Laude from Franklin Pierce College with a B.S. in Marketing and a minor in Media Studies.

Matt McKenna recently joined Cambridge BioMarketing as a Managing Supervisor. Matt has worked on both the agency and corporate sides of the pharmaceutical business. Previously he worked at Natrel Communications and Cephalon Inc.

Cassie Meyer recently joined Cambridge BioMarketing as an account coordinator. Hailing from the great state of Texas, Cassie Meyer received a BS in Human Sciences from Texas Tech University. Cassie’s scientific educational background brings an added knowledge and perspective into the account services arena.

Creative

Laurie Hergrueter recently joined Cambridge BioMarketing as a senior editor. Prior to CB, she worked at Brand Pharm in New York. Laurie received BS degrees in biology and public relations from Syracuse University.

Digital Services

Mike Altman started at Cambridge BioMarketing as a User Experience intern and has officially joined the team as an Information Architect/User Experience Designer after finishing his BS in Information Science and Cognitive Psychology from Northeastern University.

Caitlin Cooney has joined Cambridge BioMarketing as a digital producer. Before joining the team at CB she worked at GLAD WORKS, a full service agency and Garfield Group Interactive. Caitlin has a B.S. in Marketing from Bentley University.

Amy Demers recently joined Cambridge BioMarketing as a digital producer. She has over 7 years of agency experience that includes interactive, broadcast, direct, print and public relations while at Mullen and Digitas. She has a B.S. in Communications and a minor in Dance from Salem State College

Operations

Nate Powers recently joined Cambridge BioMarketing as a Systems Manager. Previously, he worked for a local media company as a systems administrator. Nate has worked in technology departments for such companies as Apple, Inc., Loews Cineplex Entertainment, & North of Boston Media Group.

Tony Taglieri recently became the IT Director at Cambridge BioMarketing. Tony has been consulting for CB since our inception in 2001. For the past 10 years Tony held a full-time position as the IT director for a local newspaper group that publishes four daily and four weekly newspapers as well as periodic magazines

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You Probably Think This Blog is About You

I got an email from my friend Allen the other day entitled: “Creative Directors: Are they really that vain?”

Being vain, I immediately opened it and clicked the link he had included:

http://gizmodo.com/5538241/the-smartest-way-to-find-a-new-job-on-google

For the record, I would never admit to “vanity googling” myself.

But I do think it’s very interesting that there are Mike Hodgsons who are experts in computer programming, offensive coordinators for tight ends at Dartmouth College, on the management team at ConSol, and snowmobile afficionados.

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