With more people turning to the Internet as their primary source of health-related information (75%+ based on current research), it becomes increasingly important to understand how people search and what they’re searching for. The diagram below provides a quick breakdown of 100 sample health-related searches.
Nearly two-thirds of searches are conditions-based. Are your search and online communications programs optimized for conditions? Are you providing usefully conditions-based information that will register on search pages? Or are you simply optimizing around treatments and product names?
-Ben
