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	<title>Cambridge BioMarketing Group &#124; Biorhythms Blog &#187; Ben Zipkin</title>
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	<link>http://www.cambridgebmg.com/biorhythms</link>
	<description>Insights and trends in healthcare marketing and communications.</description>
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		<title>Digital Services for Healthcare</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/02/09/digital-services-at-cambridge-biomarketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/02/09/digital-services-at-cambridge-biomarketing/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 15:17:29 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital healthcare]]></category>
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		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=415</guid>
		<description><![CDATA[Cambridge Biomarketing offers comprehensive digital services designed specifically for the biotech, pharmaceutical, and life sciences industries. ]]></description>
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		<title>Will You Press the Blue Button? Here Comes Mainstream EMR.</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/09/29/will-you-press-the-blue-button-here-comes-mainstream-emr/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/09/29/will-you-press-the-blue-button-here-comes-mainstream-emr/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 16:32:42 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
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		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=389</guid>
		<description><![CDATA[The US Centers of Medicare and Medicaid Services (CMS) have quietly begun rolling out a new program called the “The Blue Button Initiative”. Soon to be featured on MyMedicare.gov and other government-sponsored healthcare website, the Blue Button allows registered users and beneficiaries “one-click” access to view and download their medical records. What’s more, a user’s [...]]]></description>
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		<title>User Experience Approach for Digital Healthcare</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/08/13/user-experience-approach-for-digital-healthcare/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/08/13/user-experience-approach-for-digital-healthcare/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 15:05:16 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=380</guid>
		<description><![CDATA[Check out this interactive presentation on user experience design process and theory at Cambridge Biomarketing. The UX process is a fundamental element of our approach on digital and interactive healthcare projects. The presentation provides insights into: What exactly is user experience design? What do user experience designers do? How is user experience incorporated in Cambridge [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Inside CB &#8211; The Hipstamatic Tour</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/07/20/inside-cb-the-hipstamatic-tour/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/07/20/inside-cb-the-hipstamatic-tour/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 18:34:20 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=371</guid>
		<description><![CDATA[Take a look inside Cambridge Biomarketing &#8212; featuring shots from our favorite funky new iPhone app &#8211; Hipstamatic. Click here to open the gallery.Powered by Cincopa wp content plugins solution for your website and Cincopa MediaSend for file transfer.]]></description>
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		<title>Medical Publications &#8211; the Benefits of Going Digital</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/05/19/medical-publications-the-benefits-of-going-digital/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/05/19/medical-publications-the-benefits-of-going-digital/#comments</comments>
		<pubDate>Wed, 19 May 2010 14:32:40 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
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		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=336</guid>
		<description><![CDATA[For healthcare marketers, developing digital periodicals will allow information to be disseminated to large audiences faster and more efficiently than ever before.]]></description>
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		<title>How Reforms May Spark Changes in Healthcare Marketing</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/04/07/how-reforms-may-spark-changes-in-healthcare-marketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/04/07/how-reforms-may-spark-changes-in-healthcare-marketing/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 13:12:56 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=331</guid>
		<description><![CDATA[There&#8217;s an interesting article in DM News that offers an interesting analysis into the ways healthcare reforms may impact healthcare marketing. A couple of key points: More focus on preventative care: Healthcare companies are going to need to understand their customers much better. Profiling and CRM programs will become more important; understanding how customers &#8220;tick&#8221; [...]]]></description>
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		<title>Three Ways the iPad Could Impact Healthcare Marketing</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/02/18/three-ways-the-ipad-could-impact-healthcare-marketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/02/18/three-ways-the-ipad-could-impact-healthcare-marketing/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:20:29 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
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		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=288</guid>
		<description><![CDATA[Apple's new iPad could have major implications for healthcare marketers. Here are three possibilities.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Illustrating Conditions through Health Maps</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 00:09:12 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=251</guid>
		<description><![CDATA[Helping patients and healthcare providers understand the various dimensions of a condition is something those of us in healthcare communications can struggle with. Each aspect of a disease definition—from symptoms to diagnosis to treatment—can have multiple layers of complexity. Helping our audiences navigate these layers is a critical aspect of how we approach our projects. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Visualizing 100 Health-related Web Searches</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/10/22/visualizing-100-health-related-web-searches/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/10/22/visualizing-100-health-related-web-searches/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 15:54:08 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=205</guid>
		<description><![CDATA[With more people turning to the Internet as their primary source of health-related information (75%+ based on current research), it becomes increasingly important to understand how people search and what they’re searching for. The diagram below provides a quick breakdown of 100 sample health-related searches. Nearly two-thirds of searches are conditions-based. Are your search and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Biotech Awareness Goes Hollywood</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/10/07/biotech-awareness-goes-hollywood/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/10/07/biotech-awareness-goes-hollywood/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 18:09:28 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[biotech]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=185</guid>
		<description><![CDATA[District 9 is a fantastic science fiction movie set in an alternative future where a group of alien refugees as settled in South Africa.   Science and technology play a big part in the film, and while scientists and corporations are clearly the antagonists, the Biotechnology Industry Organization (BIO) has launched an interesting blog that [...]]]></description>
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