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	<title>Cambridge BioMarketing Group &#124; Biorhythms Blog &#187; Branding</title>
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	<description>Insights and trends in healthcare marketing and communications.</description>
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		<title>Holidayitis Awareness Week</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/12/20/holidayitis-awareness-week/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/12/20/holidayitis-awareness-week/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 16:52:57 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[biotech]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
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		<category><![CDATA[Creativity]]></category>
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		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=594</guid>
		<description><![CDATA[Do you or a loved one suffer from Holidayitis? At the agency, a big part of what we do is framing disease states for orphan and specialty spaces. For the 2011 holiday season, we invented our own disease and got the entire agency involved. We knew we could strategize, project manage, write, and do some [...]]]></description>
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		<title>User Experience Approach for Digital Healthcare</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/08/13/user-experience-approach-for-digital-healthcare/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/08/13/user-experience-approach-for-digital-healthcare/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 15:05:16 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=380</guid>
		<description><![CDATA[Check out this interactive presentation on user experience design process and theory at Cambridge Biomarketing. The UX process is a fundamental element of our approach on digital and interactive healthcare projects. The presentation provides insights into: What exactly is user experience design? What do user experience designers do? How is user experience incorporated in Cambridge [...]]]></description>
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		<title>You Probably Think This Blog is About You</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/05/26/you-probably-think-this-blog-is-about-you/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/05/26/you-probably-think-this-blog-is-about-you/#comments</comments>
		<pubDate>Wed, 26 May 2010 15:15:30 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=360</guid>
		<description><![CDATA[I got an email from my friend Allen the other day entitled: &#8220;Creative Directors: Are they really that vain?&#8221; Being vain, I immediately opened it and clicked the link he had included: http://gizmodo.com/5538241/the-smartest-way-to-find-a-new-job-on-google For the record, I would never admit to &#8220;vanity googling&#8221; myself. But I do think it&#8217;s very interesting that there are Mike [...]]]></description>
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		<title>“I don’t look at advertising.”</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 23:29:45 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Product launches]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=236</guid>
		<description><![CDATA[A few weeks ago, a colleague and I attended some market research in Florida. We learned a lot, had a few good meals, and then made our way home with a bunch of new ideas about how to communicate the right way with our new target audience. Simple, right? We wish. As communications professionals, we’re [...]]]></description>
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		<title>Yes &amp;…Improvisation and Advertising</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/10/06/yes-%e2%80%a6improvisation-and-advertising/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/10/06/yes-%e2%80%a6improvisation-and-advertising/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 17:48:36 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Product launches]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=177</guid>
		<description><![CDATA[I have always loved great improvisation. It’s like magic. It’s all about starting with one idea, a suggestion really—and before you know it, others are picking it up, adding to it, changing the boundaries, transforming and creating something wonderful out of virtually nothing. Key to this process is the most important rule in improvisation: “Yes [...]]]></description>
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