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	<title>Cambridge BioMarketing Group &#124; Biorhythms Blog &#187; CB News</title>
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	<description>Insights and trends in healthcare marketing and communications.</description>
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		<title>Maureen Franco Joins CB as Chief Strategy Officer</title>
		<link>http://www.cambridgebmg.com/biorhythms/2012/01/13/maureen-franco-joins-cb-as-chief-strategy-officer/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2012/01/13/maureen-franco-joins-cb-as-chief-strategy-officer/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 15:15:25 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Industry insights]]></category>
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		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=603</guid>
		<description><![CDATA[CAMBRIDGE, Mass. &#8212; Cambridge BioMarketing (CB), a full-service healthcare marketing communications agency focused on orphan and specialty pharmaceuticals, names industry veteran Maureen Franco as Partner, Chief Strategy Officer. In this new position, Ms Franco will “unify our Account Management, Clinical Sciences, and Digital Services departments into a best-in-class strategic group focused in orphan and specialty [...]]]></description>
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		<title>New Faces at the Agency</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/08/18/senior-leadership-added-across-departments/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/08/18/senior-leadership-added-across-departments/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 12:47:03 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
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		<category><![CDATA[Digital healthcare]]></category>
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		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=469</guid>
		<description><![CDATA[We&#8217;re please to welcome three new members to the Cambridge Biomarketing family. The agency continues to add new talent and specialties to meet growing client demand. Our three latest hires all come from diverse backgrounds and will certainly bring some innovative thinking to our clients. &#160; Guido Baratta Creative Director, Interaction As Creative Director, Interaction, [...]]]></description>
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		<title>Meet Sam Falsetti, Our New Clinical Science Director</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/04/20/meet-sam-falsetti-our-new-clinical-science-director/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/04/20/meet-sam-falsetti-our-new-clinical-science-director/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 13:53:55 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[biotech]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
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		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=423</guid>
		<description><![CDATA[CAMBRIDGE, Mass. &#8212; Cambridge BioMarketing (CB), a full-service healthcare marketing communications agency, names Dr. Samuel Falsetti to a new position as Clinical Science Director. Dr. Falsetti brings with him a decade of drug development and commercialization experience in the pharmaceutical, academic, and biotech worlds to Cambridge BioMarketing. At CB, Dr. Falsetti will lead the integration [...]]]></description>
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		<title>Happy Holidays from CB &#8211; Check out Project Wish Fulfillment</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/12/22/happy-holidays-from-cb-check-out-project-wish-fulfillment/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/12/22/happy-holidays-from-cb-check-out-project-wish-fulfillment/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 16:09:38 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=405</guid>
		<description><![CDATA[Instead of sending out a typical holiday card this year, we created something truly interactive and social. Project Wish Fulfillment allows our clients to make a holiday wish, which we then try to fulfill in creative ways. Everyone can see everyone else&#8217;s wishes—and even comment on them. We think it&#8217;s a great way to show [...]]]></description>
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		<title>Race and Pharma: Catch me at the Critical Mixed Race Studies Conference at DePaul University in Chicago on Friday, 11/5</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/11/02/race-and-pharma-catch-me-at-the-critical-mixed-race-studies-conference-at-depaul-university-in-chicago-on-friday-115/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/11/02/race-and-pharma-catch-me-at-the-critical-mixed-race-studies-conference-at-depaul-university-in-chicago-on-friday-115/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 13:14:21 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
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		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=400</guid>
		<description><![CDATA[I&#8217;m very excited and honored to be serving on the panel of &#8220;An Rx for the FDA: Ethical Dilemmas for Multiracial People in Race-Based Medicine&#8221; at the Mixed Race Studies Conference at DePaul University this Friday. The panel will be looking at the launch (and ultimate failure) of BiDil—which was the first drug approved for [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Inside CB &#8211; The Hipstamatic Tour</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/07/20/inside-cb-the-hipstamatic-tour/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/07/20/inside-cb-the-hipstamatic-tour/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 18:34:20 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=371</guid>
		<description><![CDATA[Take a look inside Cambridge Biomarketing &#8212; featuring shots from our favorite funky new iPhone app &#8211; Hipstamatic. Click here to open the gallery.Powered by Cincopa wp content plugins solution for your website and Cincopa MediaSend for file transfer.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Nine New Faces at the Agency&#8230;</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/06/10/nine-new-faces-at-the-agency/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/06/10/nine-new-faces-at-the-agency/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:22:35 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=365</guid>
		<description><![CDATA[We&#8217;re please to welcome nine tremendous new members across all departments and disciplines. The agency continues to add new talent and specialties to meet growing client demand, and we still have a number of job openings available for talented folks. Account Services Jessica Lloyd recently joined Cambridge BioMarketing as a Senior Account Executive. She has [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Kayak TV Stardom!</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/12/23/kayak-tv-stardom/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/12/23/kayak-tv-stardom/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 17:08:48 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=273</guid>
		<description><![CDATA[Andy Warhol once said that everyone gets 15 minutes of fame. Well, this summer, I got mine. It turns out that local media somehow became aware of my kayak-commuting and wanted to do a segment on me for Chronicle, a news-feature show on ABC’s affiliate here in Boston. I figured it might be kind of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Illustrating Conditions through Health Maps</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 00:09:12 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=251</guid>
		<description><![CDATA[Helping patients and healthcare providers understand the various dimensions of a condition is something those of us in healthcare communications can struggle with. Each aspect of a disease definition—from symptoms to diagnosis to treatment—can have multiple layers of complexity. Helping our audiences navigate these layers is a critical aspect of how we approach our projects. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“I don’t look at advertising.”</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 23:29:45 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Industry insights]]></category>
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		<category><![CDATA[Product launches]]></category>
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		<category><![CDATA[Capability: Audience Outreach]]></category>
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		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=236</guid>
		<description><![CDATA[A few weeks ago, a colleague and I attended some market research in Florida. We learned a lot, had a few good meals, and then made our way home with a bunch of new ideas about how to communicate the right way with our new target audience. Simple, right? We wish. As communications professionals, we’re [...]]]></description>
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