<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Cambridge BioMarketing Group &#124; Biorhythms Blog &#187; Design strategy</title>
	<atom:link href="http://www.cambridgebmg.com/biorhythms/category/biorhythms/design-strategy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.cambridgebmg.com/biorhythms</link>
	<description>Insights and trends in healthcare marketing and communications.</description>
	<lastBuildDate>Fri, 13 Jan 2012 15:16:06 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Holidayitis Awareness Week</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/12/20/holidayitis-awareness-week/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/12/20/holidayitis-awareness-week/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 16:52:57 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[biotech]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=594</guid>
		<description><![CDATA[Do you or a loved one suffer from Holidayitis? At the agency, a big part of what we do is framing disease states for orphan and specialty spaces. For the 2011 holiday season, we invented our own disease and got the entire agency involved. We knew we could strategize, project manage, write, and do some [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2011/12/20/holidayitis-awareness-week/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>User Experience Approach for Digital Healthcare</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/08/13/user-experience-approach-for-digital-healthcare/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/08/13/user-experience-approach-for-digital-healthcare/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 15:05:16 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=380</guid>
		<description><![CDATA[Check out this interactive presentation on user experience design process and theory at Cambridge Biomarketing. The UX process is a fundamental element of our approach on digital and interactive healthcare projects. The presentation provides insights into: What exactly is user experience design? What do user experience designers do? How is user experience incorporated in Cambridge [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2010/08/13/user-experience-approach-for-digital-healthcare/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Illustrating Conditions through Health Maps</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 00:09:12 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=251</guid>
		<description><![CDATA[Helping patients and healthcare providers understand the various dimensions of a condition is something those of us in healthcare communications can struggle with. Each aspect of a disease definition—from symptoms to diagnosis to treatment—can have multiple layers of complexity. Helping our audiences navigate these layers is a critical aspect of how we approach our projects. [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“I don’t look at advertising.”</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 23:29:45 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Product launches]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=236</guid>
		<description><![CDATA[A few weeks ago, a colleague and I attended some market research in Florida. We learned a lot, had a few good meals, and then made our way home with a bunch of new ideas about how to communicate the right way with our new target audience. Simple, right? We wish. As communications professionals, we’re [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Visualizing 100 Health-related Web Searches</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/10/22/visualizing-100-health-related-web-searches/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/10/22/visualizing-100-health-related-web-searches/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 15:54:08 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=205</guid>
		<description><![CDATA[With more people turning to the Internet as their primary source of health-related information (75%+ based on current research), it becomes increasingly important to understand how people search and what they’re searching for. The diagram below provides a quick breakdown of 100 sample health-related searches. Nearly two-thirds of searches are conditions-based. Are your search and [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2009/10/22/visualizing-100-health-related-web-searches/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yes &amp;…Improvisation and Advertising</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/10/06/yes-%e2%80%a6improvisation-and-advertising/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/10/06/yes-%e2%80%a6improvisation-and-advertising/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 17:48:36 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Product launches]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=177</guid>
		<description><![CDATA[I have always loved great improvisation. It’s like magic. It’s all about starting with one idea, a suggestion really—and before you know it, others are picking it up, adding to it, changing the boundaries, transforming and creating something wonderful out of virtually nothing. Key to this process is the most important rule in improvisation: “Yes [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2009/10/06/yes-%e2%80%a6improvisation-and-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome to our new site.</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/09/09/welcome-to-our-new-site/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/09/09/welcome-to-our-new-site/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 15:37:51 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Global]]></category>
		<category><![CDATA[Capability: Life Cycle Management]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://cb.sweet403.com/biorhythms/?p=122</guid>
		<description><![CDATA[After years of trying to capture what we stand for, our culture, our difference-what we work so hard to do for clients that's so difficult to do for ourselves-we made it. Welcome to the new Cambridge BioMarketing website. Please take a look around.]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2009/09/09/welcome-to-our-new-site/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
<!-- WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->
