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	<title>Cambridge BioMarketing Group &#124; Biorhythms Blog &#187; Product launches</title>
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	<description>Insights and trends in healthcare marketing and communications.</description>
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		<title>“I don’t look at advertising.”</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 23:29:45 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
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		<category><![CDATA[Product launches]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
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		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=236</guid>
		<description><![CDATA[A few weeks ago, a colleague and I attended some market research in Florida. We learned a lot, had a few good meals, and then made our way home with a bunch of new ideas about how to communicate the right way with our new target audience. Simple, right? We wish. As communications professionals, we’re [...]]]></description>
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		<title>Yes &amp;…Improvisation and Advertising</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/10/06/yes-%e2%80%a6improvisation-and-advertising/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/10/06/yes-%e2%80%a6improvisation-and-advertising/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 17:48:36 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
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		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=177</guid>
		<description><![CDATA[I have always loved great improvisation. It’s like magic. It’s all about starting with one idea, a suggestion really—and before you know it, others are picking it up, adding to it, changing the boundaries, transforming and creating something wonderful out of virtually nothing. Key to this process is the most important rule in improvisation: “Yes [...]]]></description>
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