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	<title>Cambridge BioMarketing Group &#124; Biorhythms Blog &#187; Trends</title>
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	<description>Insights and trends in healthcare marketing and communications.</description>
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		<title>The Computer Will See You Now</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/09/19/the-computer-will-see-you-now/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/09/19/the-computer-will-see-you-now/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 17:34:15 +0000</pubDate>
		<dc:creator>Alyssa Meritt</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=564</guid>
		<description><![CDATA[Diagnosis is one of the most challenging aspects of working in the rare disease space.  A recent partnership between IBM and Wellpoint, a health benefits company, might signal a dramatic shift in how patient diagnoses are made. &#160; Watson, IBM’s supercomputer, has taken on chess champions and Jeopardy! contestants. It is about to get its [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Using New Media to Predict Health Trends</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/06/13/using-new-media-to-predict-health-trends/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/06/13/using-new-media-to-predict-health-trends/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 20:06:54 +0000</pubDate>
		<dc:creator>Alyssa Meritt</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Global]]></category>
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		<category><![CDATA[media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=453</guid>
		<description><![CDATA[The use of mobile and social network technology for tracking health data seems to be big news this week. Here are some recent nonprofit efforts on a global scale, and a locally focused social health effort worth noting. The Clinton Health Access Initiative, Hewlett Packard, and African mobile network provider Mascom Wireless are collaborating on [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Medical Publications &#8211; the Benefits of Going Digital</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/05/19/medical-publications-the-benefits-of-going-digital/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/05/19/medical-publications-the-benefits-of-going-digital/#comments</comments>
		<pubDate>Wed, 19 May 2010 14:32:40 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
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		<category><![CDATA[journals]]></category>
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		<category><![CDATA[publications]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=336</guid>
		<description><![CDATA[For healthcare marketers, developing digital periodicals will allow information to be disseminated to large audiences faster and more efficiently than ever before.]]></description>
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		<title>How Reforms May Spark Changes in Healthcare Marketing</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/04/07/how-reforms-may-spark-changes-in-healthcare-marketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/04/07/how-reforms-may-spark-changes-in-healthcare-marketing/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 13:12:56 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=331</guid>
		<description><![CDATA[There&#8217;s an interesting article in DM News that offers an interesting analysis into the ways healthcare reforms may impact healthcare marketing. A couple of key points: More focus on preventative care: Healthcare companies are going to need to understand their customers much better. Profiling and CRM programs will become more important; understanding how customers &#8220;tick&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Three Ways the iPad Could Impact Healthcare Marketing</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/02/18/three-ways-the-ipad-could-impact-healthcare-marketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/02/18/three-ways-the-ipad-could-impact-healthcare-marketing/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:20:29 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=288</guid>
		<description><![CDATA[Apple's new iPad could have major implications for healthcare marketers. Here are three possibilities.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>&#8220;And this is Baby Kate, our copy intern&#8221;</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/02/03/and-this-is-baby-kate-our-copy-intern/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/02/03/and-this-is-baby-kate-our-copy-intern/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 18:00:28 +0000</pubDate>
		<dc:creator>Kate McKenna</dc:creator>
				<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[1000 Cranes of Hope]]></category>
		<category><![CDATA[intern]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=280</guid>
		<description><![CDATA[&#8220;Can you MapQuest Cambridge BioMarketing? I&#8217;m lost in the pharmaceutical district of Cambridge,&#8221; I explained to my half-asleep roommate. &#8220;Uhhh&#8230;I&#8217;m on Second Street. Or wait&#8230;no Third Street, I lied. Actually&#8230;I could be on Fourth Street&#8230;is there even a Fourth Street?&#8221; I blabbed as I paced around looking for an intersection that I could give her. [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2010/02/03/and-this-is-baby-kate-our-copy-intern/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Kayak TV Stardom!</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/12/23/kayak-tv-stardom/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/12/23/kayak-tv-stardom/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 17:08:48 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=273</guid>
		<description><![CDATA[Andy Warhol once said that everyone gets 15 minutes of fame. Well, this summer, I got mine. It turns out that local media somehow became aware of my kayak-commuting and wanted to do a segment on me for Chronicle, a news-feature show on ABC’s affiliate here in Boston. I figured it might be kind of [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2009/12/23/kayak-tv-stardom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Illustrating Conditions through Health Maps</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 00:09:12 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=251</guid>
		<description><![CDATA[Helping patients and healthcare providers understand the various dimensions of a condition is something those of us in healthcare communications can struggle with. Each aspect of a disease definition—from symptoms to diagnosis to treatment—can have multiple layers of complexity. Helping our audiences navigate these layers is a critical aspect of how we approach our projects. [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“I don’t look at advertising.”</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 23:29:45 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Product launches]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=236</guid>
		<description><![CDATA[A few weeks ago, a colleague and I attended some market research in Florida. We learned a lot, had a few good meals, and then made our way home with a bunch of new ideas about how to communicate the right way with our new target audience. Simple, right? We wish. As communications professionals, we’re [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Visualizing 100 Health-related Web Searches</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/10/22/visualizing-100-health-related-web-searches/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/10/22/visualizing-100-health-related-web-searches/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 15:54:08 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=205</guid>
		<description><![CDATA[With more people turning to the Internet as their primary source of health-related information (75%+ based on current research), it becomes increasingly important to understand how people search and what they’re searching for. The diagram below provides a quick breakdown of 100 sample health-related searches. Nearly two-thirds of searches are conditions-based. Are your search and [...]]]></description>
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