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	<title>Cambridge BioMarketing Group &#124; Biorhythms Blog &#187; News &amp; Press</title>
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	<description>Insights and trends in healthcare marketing and communications.</description>
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		<title>Maureen Franco Joins CB as Chief Strategy Officer</title>
		<link>http://www.cambridgebmg.com/biorhythms/2012/01/13/maureen-franco-joins-cb-as-chief-strategy-officer/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2012/01/13/maureen-franco-joins-cb-as-chief-strategy-officer/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 15:15:25 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Life Cycle Management]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=603</guid>
		<description><![CDATA[CAMBRIDGE, Mass. &#8212; Cambridge BioMarketing (CB), a full-service healthcare marketing communications agency focused on orphan and specialty pharmaceuticals, names industry veteran Maureen Franco as Partner, Chief Strategy Officer. In this new position, Ms Franco will “unify our Account Management, Clinical Sciences, and Digital Services departments into a best-in-class strategic group focused in orphan and specialty [...]]]></description>
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		<title>New Faces at the Agency</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/08/18/senior-leadership-added-across-departments/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/08/18/senior-leadership-added-across-departments/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 12:47:03 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=469</guid>
		<description><![CDATA[We&#8217;re please to welcome three new members to the Cambridge Biomarketing family. The agency continues to add new talent and specialties to meet growing client demand. Our three latest hires all come from diverse backgrounds and will certainly bring some innovative thinking to our clients. &#160; Guido Baratta Creative Director, Interaction As Creative Director, Interaction, [...]]]></description>
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		<title>Meet Sam Falsetti, Our New Clinical Science Director</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/04/20/meet-sam-falsetti-our-new-clinical-science-director/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/04/20/meet-sam-falsetti-our-new-clinical-science-director/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 13:53:55 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[biotech]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[journals]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=423</guid>
		<description><![CDATA[CAMBRIDGE, Mass. &#8212; Cambridge BioMarketing (CB), a full-service healthcare marketing communications agency, names Dr. Samuel Falsetti to a new position as Clinical Science Director. Dr. Falsetti brings with him a decade of drug development and commercialization experience in the pharmaceutical, academic, and biotech worlds to Cambridge BioMarketing. At CB, Dr. Falsetti will lead the integration [...]]]></description>
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		<title>Nine New Faces at the Agency&#8230;</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/06/10/nine-new-faces-at-the-agency/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/06/10/nine-new-faces-at-the-agency/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:22:35 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=365</guid>
		<description><![CDATA[We&#8217;re please to welcome nine tremendous new members across all departments and disciplines. The agency continues to add new talent and specialties to meet growing client demand, and we still have a number of job openings available for talented folks. Account Services Jessica Lloyd recently joined Cambridge BioMarketing as a Senior Account Executive. She has [...]]]></description>
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		<item>
		<title>&#8220;And this is Baby Kate, our copy intern&#8221;</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/02/03/and-this-is-baby-kate-our-copy-intern/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/02/03/and-this-is-baby-kate-our-copy-intern/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 18:00:28 +0000</pubDate>
		<dc:creator>Kate McKenna</dc:creator>
				<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[1000 Cranes of Hope]]></category>
		<category><![CDATA[intern]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=280</guid>
		<description><![CDATA[&#8220;Can you MapQuest Cambridge BioMarketing? I&#8217;m lost in the pharmaceutical district of Cambridge,&#8221; I explained to my half-asleep roommate. &#8220;Uhhh&#8230;I&#8217;m on Second Street. Or wait&#8230;no Third Street, I lied. Actually&#8230;I could be on Fourth Street&#8230;is there even a Fourth Street?&#8221; I blabbed as I paced around looking for an intersection that I could give her. [...]]]></description>
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		</item>
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		<title>Illustrating Conditions through Health Maps</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 00:09:12 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=251</guid>
		<description><![CDATA[Helping patients and healthcare providers understand the various dimensions of a condition is something those of us in healthcare communications can struggle with. Each aspect of a disease definition—from symptoms to diagnosis to treatment—can have multiple layers of complexity. Helping our audiences navigate these layers is a critical aspect of how we approach our projects. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“I don’t look at advertising.”</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 23:29:45 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Product launches]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=236</guid>
		<description><![CDATA[A few weeks ago, a colleague and I attended some market research in Florida. We learned a lot, had a few good meals, and then made our way home with a bunch of new ideas about how to communicate the right way with our new target audience. Simple, right? We wish. As communications professionals, we’re [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2009/11/03/%e2%80%9ci-don%e2%80%99t-look-at-advertising-%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Yes &amp;…Improvisation and Advertising</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/10/06/yes-%e2%80%a6improvisation-and-advertising/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/10/06/yes-%e2%80%a6improvisation-and-advertising/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 17:48:36 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Product launches]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=177</guid>
		<description><![CDATA[I have always loved great improvisation. It’s like magic. It’s all about starting with one idea, a suggestion really—and before you know it, others are picking it up, adding to it, changing the boundaries, transforming and creating something wonderful out of virtually nothing. Key to this process is the most important rule in improvisation: “Yes [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2009/10/06/yes-%e2%80%a6improvisation-and-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What makes creative good?</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/09/30/what-makes-creative-good/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/09/30/what-makes-creative-good/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 13:01:07 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Global]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=159</guid>
		<description><![CDATA[I was talking to one of my favorite headhunters—excuse me, one of my favorite executive recruiters—when he asked me, “How do you know what good creative is? How do you judge it?” +++ Which got me to thinking…how do you judge it? To me, great creative has something that you can’t even put your finger [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2009/09/30/what-makes-creative-good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My canoe-te: sea kayaking to Cambridge BioMarketing.</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/09/14/my-canoe-te-sea-kayaking-to-cambridge-biomarketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/09/14/my-canoe-te-sea-kayaking-to-cambridge-biomarketing/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:31:57 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://cb.sweet403.com/biorhythms/?p=128</guid>
		<description><![CDATA[When I first moved to Boston from New York to come work at CB, I decided that it would be nice to live close to the agency. Not so close that I could actually see the building I work in, but close enough so that I could get here within a half hour or so. [...]]]></description>
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		<slash:comments>0</slash:comments>
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