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	<title>Cambridge BioMarketing Group &#124; Biorhythms Blog</title>
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	<link>http://www.cambridgebmg.com/biorhythms</link>
	<description>Insights and trends in healthcare marketing and communications.</description>
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		<title>User Experience Approach for Digital Healthcare</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/08/13/user-experience-approach-for-digital-healthcare/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/08/13/user-experience-approach-for-digital-healthcare/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 15:05:16 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=380</guid>
		<description><![CDATA[Check out this interactive presentation on user experience design process and theory at Cambridge Biomarketing. The UX process is a fundamental element of our approach on digital and interactive healthcare projects. The presentation provides insights into: What exactly is user experience design? What do user experience designers do? How is user experience incorporated in Cambridge [...]]]></description>
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		<title>Inside CB &#8211; The Hipstamatic Tour</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/07/20/inside-cb-the-hipstamatic-tour/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/07/20/inside-cb-the-hipstamatic-tour/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 18:34:20 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=371</guid>
		<description><![CDATA[Take a look inside Cambridge Biomarketing &#8212; featuring shots from our favorite funky new iPhone app &#8211; Hipstamatic. // PLEASE CHANGE DEFAULT EXCERPT HANDLING TO CLEAN OR FULL (go to your WordPress Dashboard/Settings/Cincopa Options ... cp_load_widget("%5Bcincopa+10678233%5D", "_cp_widget_4c870ae2b0cce"); Cincopa wp content plugins solution for your website. Use Cincopa MediaSend for file transfer.document.getElementById('_prewig_4c870ae2b0cce').innerHTML='';]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Nine New Faces at the Agency&#8230;</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/06/10/nine-new-faces-at-the-agency/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/06/10/nine-new-faces-at-the-agency/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:22:35 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=365</guid>
		<description><![CDATA[We&#8217;re please to welcome nine tremendous new members across all departments and disciplines. The agency continues to add new talent and specialties to meet growing client demand, and we still have a number of job openings available for talented folks. Account Services Jessica Lloyd recently joined Cambridge BioMarketing as a Senior Account Executive. She has [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You Probably Think This Blog is About You</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/05/26/you-probably-think-this-blog-is-about-you/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/05/26/you-probably-think-this-blog-is-about-you/#comments</comments>
		<pubDate>Wed, 26 May 2010 15:15:30 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=360</guid>
		<description><![CDATA[I got an email from my friend Allen the other day entitled: &#8220;Creative Directors: Are they really that vain?&#8221; Being vain, I immediately opened it and clicked the link he had included: http://gizmodo.com/5538241/the-smartest-way-to-find-a-new-job-on-google For the record, I would never admit to &#8220;vanity googling&#8221; myself. But I do think it&#8217;s very interesting that there are Mike [...]]]></description>
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		<title>Medical Publications &#8211; the Benefits of Going Digital</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/05/19/medical-publications-the-benefits-of-going-digital/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/05/19/medical-publications-the-benefits-of-going-digital/#comments</comments>
		<pubDate>Wed, 19 May 2010 14:32:40 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[journals]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=336</guid>
		<description><![CDATA[For healthcare marketers, developing digital periodicals will allow information to be disseminated to large audiences faster and more efficiently than ever before.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Reforms May Spark Changes in Healthcare Marketing</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/04/07/how-reforms-may-spark-changes-in-healthcare-marketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/04/07/how-reforms-may-spark-changes-in-healthcare-marketing/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 13:12:56 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=331</guid>
		<description><![CDATA[There&#8217;s an interesting article in DM News that offers an interesting analysis into the ways healthcare reforms may impact healthcare marketing. A couple of key points: More focus on preventative care: Healthcare companies are going to need to understand their customers much better. Profiling and CRM programs will become more important; understanding how customers &#8220;tick&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Microsoft&#8217;s Healthy MIX</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/03/25/microsofts-healthy-mix/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/03/25/microsofts-healthy-mix/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 15:44:10 +0000</pubDate>
		<dc:creator>Mike Demopoulos</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=304</guid>
		<description><![CDATA[Many of the new technologies and platforms unveiled at Microsoft's MIX 2010 conference could have big impact on healthcare applications. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Three Ways the iPad Could Impact Healthcare Marketing</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/02/18/three-ways-the-ipad-could-impact-healthcare-marketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/02/18/three-ways-the-ipad-could-impact-healthcare-marketing/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:20:29 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
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		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=288</guid>
		<description><![CDATA[Apple's new iPad could have major implications for healthcare marketers. Here are three possibilities.]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2010/02/18/three-ways-the-ipad-could-impact-healthcare-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>&#8220;And this is Baby Kate, our copy intern&#8221;</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/02/03/and-this-is-baby-kate-our-copy-intern/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/02/03/and-this-is-baby-kate-our-copy-intern/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 18:00:28 +0000</pubDate>
		<dc:creator>Kate McKenna</dc:creator>
				<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[1000 Cranes of Hope]]></category>
		<category><![CDATA[intern]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=280</guid>
		<description><![CDATA[&#8220;Can you MapQuest Cambridge BioMarketing? I&#8217;m lost in the pharmaceutical district of Cambridge,&#8221; I explained to my half-asleep roommate. &#8220;Uhhh&#8230;I&#8217;m on Second Street. Or wait&#8230;no Third Street, I lied. Actually&#8230;I could be on Fourth Street&#8230;is there even a Fourth Street?&#8221; I blabbed as I paced around looking for an intersection that I could give her. [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2010/02/03/and-this-is-baby-kate-our-copy-intern/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Kayak TV Stardom!</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/12/23/kayak-tv-stardom/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/12/23/kayak-tv-stardom/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 17:08:48 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=273</guid>
		<description><![CDATA[Andy Warhol once said that everyone gets 15 minutes of fame. Well, this summer, I got mine. It turns out that local media somehow became aware of my kayak-commuting and wanted to do a segment on me for Chronicle, a news-feature show on ABC’s affiliate here in Boston. I figured it might be kind of [...]]]></description>
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