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	<title>Cambridge BioMarketing Group &#124; Biorhythms Blog &#187; Digital healthcare</title>
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	<description>Insights and trends in healthcare marketing and communications.</description>
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		<title>Holidayitis Awareness Week</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/12/20/holidayitis-awareness-week/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/12/20/holidayitis-awareness-week/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 16:52:57 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[biotech]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=594</guid>
		<description><![CDATA[Do you or a loved one suffer from Holidayitis? At the agency, a big part of what we do is framing disease states for orphan and specialty spaces. For the 2011 holiday season, we invented our own disease and got the entire agency involved. We knew we could strategize, project manage, write, and do some [...]]]></description>
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		</item>
		<item>
		<title>The Computer Will See You Now</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/09/19/the-computer-will-see-you-now/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/09/19/the-computer-will-see-you-now/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 17:34:15 +0000</pubDate>
		<dc:creator>Alyssa Meritt</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=564</guid>
		<description><![CDATA[Diagnosis is one of the most challenging aspects of working in the rare disease space.  A recent partnership between IBM and Wellpoint, a health benefits company, might signal a dramatic shift in how patient diagnoses are made. &#160; Watson, IBM’s supercomputer, has taken on chess champions and Jeopardy! contestants. It is about to get its [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Faces at the Agency</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/08/18/senior-leadership-added-across-departments/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/08/18/senior-leadership-added-across-departments/#comments</comments>
		<pubDate>Thu, 18 Aug 2011 12:47:03 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=469</guid>
		<description><![CDATA[We&#8217;re please to welcome three new members to the Cambridge Biomarketing family. The agency continues to add new talent and specialties to meet growing client demand. Our three latest hires all come from diverse backgrounds and will certainly bring some innovative thinking to our clients. &#160; Guido Baratta Creative Director, Interaction As Creative Director, Interaction, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Using New Media to Predict Health Trends</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/06/13/using-new-media-to-predict-health-trends/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/06/13/using-new-media-to-predict-health-trends/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 20:06:54 +0000</pubDate>
		<dc:creator>Alyssa Meritt</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Global]]></category>
		<category><![CDATA[Capability: Life Cycle Management]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=453</guid>
		<description><![CDATA[The use of mobile and social network technology for tracking health data seems to be big news this week. Here are some recent nonprofit efforts on a global scale, and a locally focused social health effort worth noting. The Clinton Health Access Initiative, Hewlett Packard, and African mobile network provider Mascom Wireless are collaborating on [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Meet Sam Falsetti, Our New Clinical Science Director</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/04/20/meet-sam-falsetti-our-new-clinical-science-director/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/04/20/meet-sam-falsetti-our-new-clinical-science-director/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 13:53:55 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[biotech]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[journals]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=423</guid>
		<description><![CDATA[CAMBRIDGE, Mass. &#8212; Cambridge BioMarketing (CB), a full-service healthcare marketing communications agency, names Dr. Samuel Falsetti to a new position as Clinical Science Director. Dr. Falsetti brings with him a decade of drug development and commercialization experience in the pharmaceutical, academic, and biotech worlds to Cambridge BioMarketing. At CB, Dr. Falsetti will lead the integration [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Digital Services for Healthcare</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/02/09/digital-services-at-cambridge-biomarketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/02/09/digital-services-at-cambridge-biomarketing/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 15:17:29 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=415</guid>
		<description><![CDATA[Cambridge Biomarketing offers comprehensive digital services designed specifically for the biotech, pharmaceutical, and life sciences industries. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy Holidays from CB &#8211; Check out Project Wish Fulfillment</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/12/22/happy-holidays-from-cb-check-out-project-wish-fulfillment/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/12/22/happy-holidays-from-cb-check-out-project-wish-fulfillment/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 16:09:38 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=405</guid>
		<description><![CDATA[Instead of sending out a typical holiday card this year, we created something truly interactive and social. Project Wish Fulfillment allows our clients to make a holiday wish, which we then try to fulfill in creative ways. Everyone can see everyone else&#8217;s wishes—and even comment on them. We think it&#8217;s a great way to show [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Will You Press the Blue Button? Here Comes Mainstream EMR.</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/09/29/will-you-press-the-blue-button-here-comes-mainstream-emr/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/09/29/will-you-press-the-blue-button-here-comes-mainstream-emr/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 16:32:42 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=389</guid>
		<description><![CDATA[The US Centers of Medicare and Medicaid Services (CMS) have quietly begun rolling out a new program called the “The Blue Button Initiative”. Soon to be featured on MyMedicare.gov and other government-sponsored healthcare website, the Blue Button allows registered users and beneficiaries “one-click” access to view and download their medical records. What’s more, a user’s [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>User Experience Approach for Digital Healthcare</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/08/13/user-experience-approach-for-digital-healthcare/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/08/13/user-experience-approach-for-digital-healthcare/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 15:05:16 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=380</guid>
		<description><![CDATA[Check out this interactive presentation on user experience design process and theory at Cambridge Biomarketing. The UX process is a fundamental element of our approach on digital and interactive healthcare projects. The presentation provides insights into: What exactly is user experience design? What do user experience designers do? How is user experience incorporated in Cambridge [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Medical Publications &#8211; the Benefits of Going Digital</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/05/19/medical-publications-the-benefits-of-going-digital/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/05/19/medical-publications-the-benefits-of-going-digital/#comments</comments>
		<pubDate>Wed, 19 May 2010 14:32:40 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
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		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=336</guid>
		<description><![CDATA[For healthcare marketers, developing digital periodicals will allow information to be disseminated to large audiences faster and more efficiently than ever before.]]></description>
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