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	<title>Cambridge BioMarketing Group &#124; Biorhythms Blog &#187; Social Media</title>
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	<description>Insights and trends in healthcare marketing and communications.</description>
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		<title>Holidayitis Awareness Week</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/12/20/holidayitis-awareness-week/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/12/20/holidayitis-awareness-week/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 16:52:57 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[biotech]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=594</guid>
		<description><![CDATA[Do you or a loved one suffer from Holidayitis? At the agency, a big part of what we do is framing disease states for orphan and specialty spaces. For the 2011 holiday season, we invented our own disease and got the entire agency involved. We knew we could strategize, project manage, write, and do some [...]]]></description>
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		<title>The Computer Will See You Now</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/09/19/the-computer-will-see-you-now/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/09/19/the-computer-will-see-you-now/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 17:34:15 +0000</pubDate>
		<dc:creator>Alyssa Meritt</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=564</guid>
		<description><![CDATA[Diagnosis is one of the most challenging aspects of working in the rare disease space.  A recent partnership between IBM and Wellpoint, a health benefits company, might signal a dramatic shift in how patient diagnoses are made. &#160; Watson, IBM’s supercomputer, has taken on chess champions and Jeopardy! contestants. It is about to get its [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Meet Sam Falsetti, Our New Clinical Science Director</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/04/20/meet-sam-falsetti-our-new-clinical-science-director/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/04/20/meet-sam-falsetti-our-new-clinical-science-director/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 13:53:55 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[biotech]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Branding]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
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		<category><![CDATA[Social Media]]></category>
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		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=423</guid>
		<description><![CDATA[CAMBRIDGE, Mass. &#8212; Cambridge BioMarketing (CB), a full-service healthcare marketing communications agency, names Dr. Samuel Falsetti to a new position as Clinical Science Director. Dr. Falsetti brings with him a decade of drug development and commercialization experience in the pharmaceutical, academic, and biotech worlds to Cambridge BioMarketing. At CB, Dr. Falsetti will lead the integration [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Digital Services for Healthcare</title>
		<link>http://www.cambridgebmg.com/biorhythms/2011/02/09/digital-services-at-cambridge-biomarketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2011/02/09/digital-services-at-cambridge-biomarketing/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 15:17:29 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=415</guid>
		<description><![CDATA[Cambridge Biomarketing offers comprehensive digital services designed specifically for the biotech, pharmaceutical, and life sciences industries. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Happy Holidays from CB &#8211; Check out Project Wish Fulfillment</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/12/22/happy-holidays-from-cb-check-out-project-wish-fulfillment/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/12/22/happy-holidays-from-cb-check-out-project-wish-fulfillment/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 16:09:38 +0000</pubDate>
		<dc:creator>Steve West</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=405</guid>
		<description><![CDATA[Instead of sending out a typical holiday card this year, we created something truly interactive and social. Project Wish Fulfillment allows our clients to make a holiday wish, which we then try to fulfill in creative ways. Everyone can see everyone else&#8217;s wishes—and even comment on them. We think it&#8217;s a great way to show [...]]]></description>
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		<title>Will You Press the Blue Button? Here Comes Mainstream EMR.</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/09/29/will-you-press-the-blue-button-here-comes-mainstream-emr/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/09/29/will-you-press-the-blue-button-here-comes-mainstream-emr/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 16:32:42 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=389</guid>
		<description><![CDATA[The US Centers of Medicare and Medicaid Services (CMS) have quietly begun rolling out a new program called the “The Blue Button Initiative”. Soon to be featured on MyMedicare.gov and other government-sponsored healthcare website, the Blue Button allows registered users and beneficiaries “one-click” access to view and download their medical records. What’s more, a user’s [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Inside CB &#8211; The Hipstamatic Tour</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/07/20/inside-cb-the-hipstamatic-tour/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/07/20/inside-cb-the-hipstamatic-tour/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 18:34:20 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=371</guid>
		<description><![CDATA[Take a look inside Cambridge Biomarketing &#8212; featuring shots from our favorite funky new iPhone app &#8211; Hipstamatic. Click here to open the gallery.Powered by Cincopa wp content plugins solution for your website and Cincopa MediaSend for file transfer.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You Probably Think This Blog is About You</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/05/26/you-probably-think-this-blog-is-about-you/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/05/26/you-probably-think-this-blog-is-about-you/#comments</comments>
		<pubDate>Wed, 26 May 2010 15:15:30 +0000</pubDate>
		<dc:creator>Mike Hodgson</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=360</guid>
		<description><![CDATA[I got an email from my friend Allen the other day entitled: &#8220;Creative Directors: Are they really that vain?&#8221; Being vain, I immediately opened it and clicked the link he had included: http://gizmodo.com/5538241/the-smartest-way-to-find-a-new-job-on-google For the record, I would never admit to &#8220;vanity googling&#8221; myself. But I do think it&#8217;s very interesting that there are Mike [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Reforms May Spark Changes in Healthcare Marketing</title>
		<link>http://www.cambridgebmg.com/biorhythms/2010/04/07/how-reforms-may-spark-changes-in-healthcare-marketing/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2010/04/07/how-reforms-may-spark-changes-in-healthcare-marketing/#comments</comments>
		<pubDate>Wed, 07 Apr 2010 13:12:56 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Audience Outreach]]></category>
		<category><![CDATA[Capability: Direct Marketing]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=331</guid>
		<description><![CDATA[There&#8217;s an interesting article in DM News that offers an interesting analysis into the ways healthcare reforms may impact healthcare marketing. A couple of key points: More focus on preventative care: Healthcare companies are going to need to understand their customers much better. Profiling and CRM programs will become more important; understanding how customers &#8220;tick&#8221; [...]]]></description>
		<wfw:commentRss>http://www.cambridgebmg.com/biorhythms/2010/04/07/how-reforms-may-spark-changes-in-healthcare-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Illustrating Conditions through Health Maps</title>
		<link>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/</link>
		<comments>http://www.cambridgebmg.com/biorhythms/2009/11/23/illustrating-conditions-through-health-maps/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 00:09:12 +0000</pubDate>
		<dc:creator>Ben Zipkin</dc:creator>
				<category><![CDATA[BioRhythms]]></category>
		<category><![CDATA[CB News]]></category>
		<category><![CDATA[Design strategy]]></category>
		<category><![CDATA[Digital healthcare]]></category>
		<category><![CDATA[Industry insights]]></category>
		<category><![CDATA[News & Press]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Capability: Multichannel Outreach]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Visual Healthcare Data]]></category>

		<guid isPermaLink="false">http://www.cambridgebmg.com/biorhythms/?p=251</guid>
		<description><![CDATA[Helping patients and healthcare providers understand the various dimensions of a condition is something those of us in healthcare communications can struggle with. Each aspect of a disease definition—from symptoms to diagnosis to treatment—can have multiple layers of complexity. Helping our audiences navigate these layers is a critical aspect of how we approach our projects. [...]]]></description>
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