Addressing a national health issue — together.

How Together Rx Access and CB have helped uninsured Americans get access to the medicines they need.

The Challenge

Approximately 45 million hardworking Americans are living without health insurance. To demonstrate an ongoing commitment to public service, several leading pharmaceutical companies came together to form Together Rx Access, a Program to provide eligible uninsured Americans with savings on name brand and generic medicines.

The Solution

Along with the Together Rx Access team, CB helped lead the naming and branding process, and developed a highly effective—and efficient—campaign across all major media, including web, TV, out-of-home, and print. The materials not only explained the Program to consumers, but also helped them communicate the benefits of the Program to family and friends.

The Results

To date, over 2 million uninsured Americans have enrolled in Together Rx Access. Those who have used their Card have saved more than $90 million.